Owning and running your own bed and breakfast can be a fun career endeavor. Many people recently have taken the plunge and invested in property to run a small hospitality business. One of the hardest things for local bed and breakfasts to do is create strong guest loyalty that results in repeat stays, but this difficult endeavor is extremely beneficial. Check out these ways to promote guest loyalty at your B&B.
Leave special touches for repeat guests
Let guests on a repeat stay know how much they are appreciated. Little things can go a long way with your guests such as remembering their names and mentioning specific details about their last stay so that they feel important and welcomed. Another way to thank guests for repeat stays is by leaving a welcome back gift in their rooms such as chocolate-covered strawberries or a bottle of wine. Little gestures make guests feel appreciated and want to come back. They will feel taken care of and will want to take care of your business in return.
Create a loyalty rewards program
Even small businesses can benefit greatly from introducing guest loyalty rewards programs. These are things that can track how many stays a guest has with your B&B and offer them rewards and incentives for staying multiple times. Many B&Bs allow guests to work up to a free night, free room service, discounted rates, and free services. This incentive to stay with your business will help customers stay loyal to your brand and book with you for their trips instead of big hospitality chains.
Provide essentials to make guests’ stays more comfortable
Providing a few essentials and necessary items to guests when they come to stay with you will help them to feel at home and taken care of which will strengthen their bond with your brand. Leave items such as mints, toiletry needs, lotion, candles, matches, and extra blankets for them to use during their stay. These little things can make their experience feel very personal and make guests know how much their business is valued.
You can buy most of the essential needs for discounted rates online in bulk quantities, including buyingbook matches wholesale. This makes caring for your guests easy and low cost. Check out our wide selection of personalized and branded items to make your B&B stand out.