Giving your business a fighting chance is important, especially if it’s a small business. According to Small Business Trends, poor marketing accounts for nearly 15 percent of all small business failures. If you really want to stick out in your customers’ minds, you’ve got to create a signature brand. This involves much more than just a logo and a title—it’s about showing off your products or services in unique, effective ways that people will gravitate toward. Branding your business with products is the perfect way to accomplish this—here are some stellar, affordable options that would work for any company.
Book Matches
Matchboxes are a timeless form of product marketing, and with good reason. Their sleek, lightweight design make them the perfect extra touch in any bar, restaurant, or law office. Many people even collect them, meaning they’ll be advertising your business for years to come. Investing in custom matchboxes wholesale is as cost-effective as it is the perfect way to brand.
Seed Sticks Booklets
For people with a passion for keeping the world green, seed packets are the way to go. These seed sticks booklets are the perfect choice for health-conscious restaurants, eco-friendly businesses, or any businessowner who wants to make a positive impact on the world. People will automatically associate your business with a green, thoughtful brand.
Coasters
What bar or restaurant would be complete without tons of fun, inventive coasters? As affordable as they are impactful, coasters are a guaranteed way to make sure your customers take note of your brand. Since they’re totally customizable, you can make them as artful, exciting, and eye-catching as you want. They may just create the perfect Instagram opportunity for your patrons and their cold glasses of beer.
Mints & Candies
There are few people who won’t grab a handful of mints or candies if you’ve got a dish of them out. They’re the perfect post-dinner refresher, so use the opportunity to display a bit of your brand. Personalized mints and candies will be a hit no matter what type of business you own, and if you add in some eye-catching branding, they’ll be a major success. Whenever people take one out to chew on, they’ll remember your business and its impeccable service.
Paper Placemats
Equal parts eye-catching and entertaining, a well-designed paper placemat will make all the difference when it comes to your branding. For restaurants, custom paper placemats serve two purposes: to keep your tables in pristine condition and to reinforce your brand. If you serve a lot of families, you could even go the extra mile and design fun activities such as a maze or crossword puzzle to keep kids busy while the food is being prepared. With personalized paper placemats, the possibilities are endless.
Drink Cups
Whether you want personalized hot drink cups for your coffee shop or some sturdy stadium cups for a giveaway bag, drink cups will go far when it comes to branding your business. Since they’re right in your customers’ hands, they’ll drive your brand home and make it stick in customers’ minds.
Branding doesn’t have to be an expensive endeavor. By choosing the right products, you can create an impression that’s both long-lasting and affordable. As long as you put the energy and passion into it, you’ll find your branding efforts paying off in no time.