The way a business is branded represents and establishes the brand’s personality. Brand personality is how customers, clients, distributors, investors, and more connect with a company. Successful branding requires intentional and constant effort. When branding is done consistently and confidently, the brand’s awareness can skyrocket and reach more potential customers. Trade shows are a land […]
Tea shops are on the rise as more people abandon coffee in favor of a calmer, more wholesome alternative. There is so much to love and learn about tea, but discovering your target market and accurately reaching them is a main challenge tea business owners face. Learn the best ways to market your tea business […]
Event marketing is one of the best marketing methods for many businesses. It gets customers involved in your brand and helps to solidify your brand personality in the eyes of the public—whether they are already brand loyal or not. Event marketing takes careful planning and intentional placement of branded items. To have a successful marketing […]