Starting a new business is always an exciting venture. If you’re passionate about scents, starting a candle business might just be the perfect endeavor for you. Starting a business can be tough, and making sure it’s successful and stays successful is even more challenging. Check out this guide filled with tips for starting a successful candle business.
Perfect your product
The first thing you need to do when you decide to start your own candle business is creating the candles. Candles are more than simple unscented wax that burns. People expect fun and enticing scents. Make sure you properly prepare to meet consumer demands. The following are some main factors to vigilantly test before putting your candle on the market:
Scent
People want to smell the candles they buy. Candles are a way for people to add a specific scent to their homes and create a holistic environment. Scents should reflect the types of smells people enjoy and would want their home to encompass. Experiment with different scents and find what you make best. For example, if you make the best peony candle, consider branding your business with it and releasing floral scents first. Making your business known for a specific scent is a great way to build brand awareness and a reputation.
Burn time
Burn time is another factor that matters to candle buyers. A candle should burn for a reasonable amount of time before running out so that customers feel like they get their money’s worth out of your product. Experiment with different wicks and wax styles to find the best combination for a longer burn time to make sure your product consistently gets positive reviews.
Make your product easily accessible
Once you perfect your candle’s scent and burn time, it’s time to start putting your candles out on the market for everyone to purchase. Start by deciding how you will sell your product, as there are a few options:
- Create your own website and sell your products directly online
- Open a brick and mortar store
- Network with local shops and get them to carry your product in store
- Open a store on an online crafting site
All these are great options for starting to sell your candles. Choosing a few of the above options is a great way to start building a brand reputation and finding your first customers. Finding your first customers is the most important step when selling your products for the first time. They can make or break your brand with their reviews online and in-person recommendations.
Add personal touches for impeccable customer service
Personal touches help to make your brand memorable. A memorable brand is something consumers are traditionally willing to spend more money on and give their repeat business to. Adding something simple such as a branded matchbox to each order of candles can make a customer feel appreciated. It also provides them with something useful with your brand name on it that they can use with their new candles.