March 2020 - MDM Branding Blog - Powered by Maryland Match

The Importance of Branding Your Hospitality Business

Posted on March 26, 2020 (March 26, 2020) by Maryland Match

A hospitality business thrives when guests are plentiful and reviews are glowing. Most guests are apprehensive of visiting a hospitality business that is under-reviewed or has poor reviews. Guests are more likely to stay multiple times if a business creates a brand they connect with. Branding is one of the most important things a hospitality […]

Types of Brand Collateral Items

Posted on March 4, 2020 (March 4, 2020) by Maryland Match

Brand collateral is a term that shifts in definition all the time. At its core, brand collateral is any item used to promote a brand. This leaves a large range for a nailed-down definition. There are many types of collateral and the list simply keeps growing during this new digital era. In the past, all […]