As inflation rises, businesses all over the country are having to cut back on marketing tactics. Some companies may decide that flashy ad campaigns and professional online social media management are just not in the budget anymore. Thankfully, there are other marketing strategies to try that don’t cost as much, like handing out promotional items. Check out these three reasons to give custom-printed matches to tourists.
Create Long-Distance Brand Impressions
You can think of tourists like birds scattering the seeds of plants in new environments. Tourists who take home packs of matches with your company information on them may hand them out to friends as souvenirs. When someone puts your matches near a candle in the guest bathroom, they’re creating new opportunities for people in other markets to learn about your brand.
The wonderful thing about matches is that they don’t take up much space in a suitcase and they’re useful. This makes people much more likely to pick them up and hold on to them.
Build Positive Relationships
After you create an impression with someone, you need to grow that impression into a positive relationship. The beauty of promotional matches is that people actually use them, so every time a tourist lights their favorite candle, they think fondly of their trip and your company. When this happens, the tourist who visited your business once might be tempted to order from you online or recommend you to a friend.
Social Media Potential
If you make your logo attractive enough, people may want to show off your matches in their social media posts. Look up any Instagram tag featuring coziness, decorating, and self-care, and you’ll see thousands of pictures with candles in them. But these photos are never just about candles—people often feature other objects like journals, mugs, pens, flowers, and yes, matches.
When you give custom-printed matches to tourists, you create long-distance relationships with real people who can become loyal customers. Plus, they might share your brand for free by word of mouth or on social media, all because they like your logo design. Call or email MDM Branding if you need custom matches to promote your business.