Owning a business is not easy. Candles have been a top-selling product for years, but there are still times when sales are challenging. Here are three ways to promote your candle business and increase sales.
Understand Your Customers
Knowing who you’re selling to is crucial, no matter your business. Consider these three primary factors when thinking about your clients.
- Spending behavior: Do your customers like deals? Do they purchase premium-grade candles? Are your customers buying online? Knowing customers’ spending behaviors will allow you to align a proper marketing strategy.
- Attention: Where are your customers spending their time? What is consuming their attention? Asking these questions will help guide your marketing placements, like placing the right ads in the right places.
- Demographics: Demographics include gender, age, geography, and more. It’s important to understand these factors to create the proper promotional targeting methods.
Embrace the Busy Season
Selling to the season and embracing your calendar can help your candle business soar. There are specific times during the year that candle sales skyrocket. Stocking up with a few extra pounds of wax during the busy season means you’ll keep up with demand.
A simple rule of thumb is “season equals scents.” During the spring, create candles scented with cherry blossom, lilac, magnolias, and lavender. Summer scents are citrus, peach, watermelon, beach, and aloe. The fall is time for candle scents of apple, cinnamon, pumpkin spice, tobacco, and cedar. Customers want to warm up during the winter with scents like peppermint, juniper, pine, maple, orchid, vanilla, and cookies
Showcasing a versatility of scents to your customers will keep them coming back season after season!
Amp Up Marketing During the Slow Season
Don’t let the slow-selling season slow down your marketing efforts. These marketing ideas include:
- Send customers small gifts during birthdays
- Maintain your presence on social media accounts by posting and keeping candles on customers’ minds
- Promote gift ideas for graduates and teachers
- Send a discount to your email list
- Utilize fun holidays to create humorous promotions
Maryland Match knows that promoting your business and gaining customers are top priorities. We sell custom candle matches that make an excellent special gift to add when a customer purchases a candle.
These three ways to promote your candle business will help increase sales. Enjoy watching your wonderful company grow!