Branding is one of the most essential parts of a business. Branding is how customers connect with and interact with companies. When putting on an event, branding is essential. It must be executed thoroughly and properly to accurately achieve the event’s goal. Many companies make mistakes in the branding of their events. Check out the top mistakes to avoid when branding your event.
Not including enough branded materials
Including branding materials is essential to communicating your brand’s personality. Not including enough branded materials is one fatal flaw of many event marketing executions. Including branded materials allows the attendees to remember the event and feel positive about the brand and company. Branded materials such as custom wooden matchesprovide attendees with tangible items to associate with your business, thus creating a better image of what your brand stands for and can do for them.
Making the event too advertorial
Event marketing is different from aggressive advertising. Consumers can easily find ways to tune out any advertisements, meaning your event can easily fall into the noise of daily advertisements that they are exposed to daily. Event marketing should include branding that’s not too “in your face.” Communicate brand personality through fun activities and human interactions rather than constant advertising. Events should aim to be interactive and branded, but not advertorial. They should feel natural and conversational.
Under-planning for the event
Under-planning an event is a very common mistake made by those branding marketing events. Many planners don’t understand the detailed requirements and work that goes into planning a successful marketing event for branding. Planning takes months of careful work and research to ensure the event is successful and successfully branded. An under-planned event can quickly become a disaster that doesn’t yield the desired results for the company as a whole. Professional branders and event planners should work together as a team to create a well-branded and successful event for the target audience.