If you run a hotel, you know how important it is for your lobby’s ambiance to be perfect. People come to hotels for more than just a place to stay—they also come for the experience. A good hotel must provide the right feel and aesthetic to please its guests and develop brand loyalty, which is essential in the hospitality business. One fun and classy way to add ambiance and a cozy aesthetic is to install a fireplace in your lobby. Explore how your hotel benefits from installing a fireplace.
It attracts guests
Who doesn’t love a good fireplace? In the summer, the structure provides an old-world charm that gives off romantic vibes. This is a highly sought after look in the hospitality industry. People who are looking to stay at the perfect hotel when they are out of town are searching for something different, comfortable, and luxurious. Nothing says luxury and care quite like a well-tended fireplace in an extravagant yet comfortable lobby. The lobby is the first thing people see at your hotel, and it sets the tone for a guest’s entire stay. Adding a fireplace here creates trust between your guests and your brand by ensuring them their stay will reflect the grandeur of the lobby.
It promotes brand engagement and free advertising
A fireplace is the perfect spot for a photo op. Your guests will be sure to take advantage of the lovely and attractive photo background by taking tons of glamor shots in front of the burning embers. With the right persuasion, you may even see them post these photos to social media and tag your hotel. This will create a bit of a buzz and may encourage their followers to book a stay at your hotel to achieve the same level of social media influence. You should style your fireplaces with modern décor, and be sure to feature subtle hints of your brand that will show in photos, without deterring guests from snapping a few shots in front of the fireplace.
It provides more interaction opportunities with guests
When guests spend more time in the lobby, your hotel looks busier and more popular. This attracts additional guests and even provides you with more opportunities to interact and build relationships with existing guests. Building relationships is essential to developing brand loyalty in customers. Be sure to provide some fun, fire-themed essentials to the guests who spend time in the lobby. Consider providing some fun custom logo matches, or even offering a warm beverage in the colder months. Additional opportunities to talk with your guests allows them to understand your brand’s personality as they learn just how hospitable your staff can be.