Business owners have so much on their plates; it’s almost hard to comprehend how busy they are. Since these individuals are often overwhelmed, they may not consider color important to their brand. However, this article will show how color impacts your retail business’s brand. You might be surprised to find out the colors you’ve chosen to represent your business are completely off base. It might be time for a makeover.
Color Helps You Stand Out
Every company leader knows how hard it is to stand out in the market today. No matter how unique you think your business is, there’s probably a similar company out there. For this reason, you must do everything you can to stand out—this includes choosing the right colors to represent your brand. For example, the color red is very eye-catching—drivers are more likely to notice red billboards while on the road. Conversely, colors such as pink or purple aren’t as popular amongst the general market due to their gendered tone. So, consider talking to a marketing specialist when choosing which shades to represent your company.
It’s All About Target Audience
All businesses have a target audience in mind. For example, the increasingly popular app TikTok targets young people. It’s rare to see seniors scrolling through their phones looking for popular videos, right? You need to keep your audience in mind when selecting colors, just as TikTok does with their videos. As previously mentioned, pink and purple are gendered in people’s minds. Therefore, they might not be a good selection for people trying to reach a broader audience. Instead, select colors with that mass appeal such as green and blue. They’ll stand out without turning people off or give them incorrect ideas about your business.
Every business owner should read this guide on how color impacts your retail business’s brand so they don’t make a mistake that decreases profits. Everyone knows running a business is a stressful operation. Still, that doesn’t mean company leaders should let details fall by the wayside. Instead, these individuals should work with trusted companies, like Maryland Match, to get top-of-the-line products to further market their brand. For example, we sell custom paper placemats that’ll surely catch people’s attention. You can personalize them to any shade you like so you attract the kind of customer you want.