For local cigar shops, branding is a crucial part of building your business and growing your customer base. This is why it’s key to find items and experiences that your customers will find memorable. One example of underappreciated cigar shop branding is the humble matchbook. Find out how matchbooks can be a memorable part of your branding and why you should consider stocking them for your cigar shop.
Boost Brand Visibility and Recognition
Matchbooks that are personalized with your shop’s logo, contact information, or other branding can be powerful marketing tools. By offering branded matchbooks, cigar shops infuse their merchandise with a marketing message that can extend beyond their walls. It introduces the imagery and presence of the shop to a wider audience, acting as a portable billboard for your business. Every time your customers retrieve a match to light a cigar, it reminds them of their experience in your store and may encourage them to share it with friends. The more places your matchbooks travel, the more eyes your brand catches.
Convenience for Customers
Branded matchbooks add a layer of convenience and provide a key service for cigar buyers, allowing them to easily light their cigars whenever they need.
For the aficionado with a well-stocked humidor, a branded matchbook can become a preferred choice, effortlessly linking back to the purchasing experience at your shop. Whether your customers are regulars with an expansive cigar collection or just starting out, they all need a quick and easy way to light up, which is where your branded matchbooks come in.
Engage Your Target Audience
Branded matchbooks can also help cigar shops connect with their audiences. By providing an extra layer of convenience for your customers through much-needed matchbooks, you can improve their customer experience.
Incorporating designs that speak to the tradition and passion of cigar smoking also creates a visual conversation piece. Loyal customers will share where they acquired a unique matchbook, inadvertently marketing for the shop in their everyday interactions.
Cost-Effective Marketing Tool
With the average matchbook having a shelf life of years—and often costing mere cents to produce—they stand as one of the most cost-effective, long-term marketing tools in the industry. Their high visibility, utility, and low cost make them a wise investment, one that appeals to both the luxury aspects of cigars and the practicality of running a successful shop. They are particularly affordable when you purchase branded bulk matchbooks. Browse our collection of matchbook options at Maryland Match if you’re looking to get started with this fun and efficient marketing tool.
Neglecting to brand your matchbooks in the cigar shop world is missing an opportunity to enhance the essence of your business. Remember these reasons why every cigar shop should supply branded matchbooks and consider designing your own for your shop. Get started with branded matchbooks in bulk from Maryland Match today.