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History of Matchbooks in the Restaurant Industry

Nowadays, a matchbook is something of a modern-day relic. Receiving one at a restaurant is enough to transport you back into the past, filling even the most stoic of patrons with waves of nostalgia. These aren’t just a thing of the past, though; custom-printed matchboxes are still a thriving part of the hospitality industry, with avid fans […]

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Four Reasons Why People are Drawn to Fire

From the very beginning of time, people have had an inexplicable fascination with fire. If you’ve ever found yourself gazing into the flames for hours on end, you’re not alone. From its comforting warmth to its soft glow, fire’s properties are nothing short of hypnotic. There are some hard-wired reasons why people are drawn to fire, […]

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Branding Your Business with Products: Low Cost, High Return

Giving your business a fighting chance is important, especially if it’s a small business. According to Small Business Trends, poor marketing accounts for nearly 15 percent of all small business failures. If you really want to stick out in your customers’ minds, you’ve got to create a signature brand. This involves much more than just a […]

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