Tea shops are on the rise as more people abandon coffee in favor of a calmer, more wholesome alternative. There is so much to love and learn about tea, but discovering your target market and accurately reaching them is a main challenge tea business owners face. Learn the best ways to market your tea business in this helpful guide.
Offer Customers an Experience
Offering customers a unique experience rather than simply selling tea products is one of the best ways to market your business. One of the best ways to market your tea business is to focus on the experience you provide for your customers. Even top-of-the-line tea needs to include branding with something more than just tea. People are looking for more than tea when they go to a specific tea business—they are looking for tea education, tea background, and a full tea experience. If the business has a storefront, use this to hold tea classes, educational classes, and more to entice people into your shop. If the business is mainly online, consider creating curated experiences through videos and content that your customers can read and watch with their tea products.
Curate a Sample Box for Beginners
Many people are looking to jump on the tea trend but aren’t quite sure where to start. Curating a sample box made specifically for tea newbies is a great way to market to those wanting to get involved and looking for direction. Creating a beginner’s kit is a great marketing method. You can include a sampler of different tea types with a bit of minor detail about the flavorings and origins of each, directions for how to brew each tea, and a few other small treats to help them enjoy their newfound passion. It’s wise to make the extra items and treats branded items to help them bond with the brand personality. For example, you could buy boxes of matches in bulk with your branding on them and including a box of matches, branded napkins, and a branded stirrer in each sample box.
Start a Rewards Program
Starting a rewards program is another great marketing strategy for a tea business. If you have a storefront that sells cups of tea, starting a punch-card or email and app rewards program is a great idea. The same concept can also work for online tea retailers: for each purchase, the customer can earn points. They should be able to redeem points for free tea and tea accessories. This is a great way to encourage customers to try your tea and keep coming back for more. This is also a great way to spread your business, as more people will be inclined to try and return to the brand personality through a rewards program.