Whether you’re new to the event planning business or you’re simply ready to expand your existing one, creative marketing can make your business stand out. In today’s advertisement-driven world, it’s important for potential clients to remember you. Make sure your company doesn’t get lost in the shuffle by using these creative ways to market your event planning business.
Use unique business card alternatives
Plain old rectangular business cards are fine for clients who simply want to know your contact information. However, for potential clients who are debating between multiple event planners, a more unique take on the traditional business card may benefit you. Here are some examples of unique and creative substitutions or supplements to traditional business cards.
Custom cigar matches
Custom cigar match boxes featuring your company’s information won’t just stand out—they can be useful, too! These are especially great for event planners who specialize in weddings and parties, as people often gift nice cigars for those occasions.
Bottle openers
These are useful items people will want to keep around. People use bottle openers regularly, so they’re not going to simply throw away your opener or leave it untouched inside a bag.
Phone wallets
Phone wallets are useful and fun, and they’ll provide free advertising every time your potential client uses their phone. These stick on the back of cell phones and securely hold credit cards, IDs, and even cash. When you put your information and logo on them, they’re also friendly reminders of how useful you and your company can be.
Increase your online presence
If you haven’t done so already, create social media accounts for your business. Be sure your posts are frequent and informational. Engaging with past, current, and future clients online can be a way to get them to recommend you to others and even get some repeat business.
You should also start a website if you don’t already have one. Regularly write quality content to optimize your site for search engines and to make sure your business comes up at the top of the search results.
Create partnerships
Go to local restaurants and other event venues and offer them partnerships where they get a commission or other perks if they recommend you to people who want to book their spaces for events. This can lead to an exponential growth in your customer base and even to word-of-mouth recommendations and better brand recognition.