Think about how many people visit your website each month and leave without calling or making a reservation. This number is pretty high; most visitors do this no matter how enticing your site is. This is where retargeting—also known as remarketing—comes into play. It’s a powerful, cost-effective way to stay at the forefront of the minds of people who’ve proclaimed they have an interest in your restaurant. Retargeting is perfect for small-to-medium, lesser-known businesses in areas where dining options surround them. The following are easy ways your restaurant can implement retargeting.
What Is Retargeting?
Simply put, retargeting is a digital marketing technique that places your restaurant on the radar for online shoppers. It’s the perfect way to convert online window shoppers into customers. The most popular strategies include the following:
- Website retargeting
- Search retargeting
- Mobile retargeting
- Social media retargeting
- Email retargeting
These all send ads to potential customers who’ve expressed curiosity about your business.
Precise Marketing
Forget about the old-school ways of scattered marketing tactics. Use retargeting to get people to come back. Create ads that are precisely what potential diners want. You can do this by paying attention to popular word searches. If they’re searching at lunchtime, show lunch menus and specials.
Convert Browsers
Conversion is about snatching up “the one who got away.” If someone spends a lot of time on your website or abandons an order in the cart, they’re more likely to convert. When you use this tactic, you’ll get more customers.
Mobile Retargeting
Another easy way your restaurant can implement retargeting is through your app. This technique works by tagging a user who left your app to browse another and sends them reminders to revisit yours. Most mobile users search for dining options when they’re on the go and ready to eat. So, this method is an effective way to get those conversions.
Social Media and Email Retargeting
We spend a lot of time checking emails and social media, which makes them excellent options for retargeting. Users who click on the social media links get tagged for targeting. If people engage with your posts, they’re shown your targeted ads.
Email retargeting works in two different ways. You can send an email to a potential diner who visited your website or send targeted ads after they’ve read an email from you.
Brand Recognition
You’d be hard-pressed to find a single soul who hasn’t heard of the companies Apple or Google. Even if someone doesn’t use their products, they still recognize them—hence brand recognition. You can boost your brand recognition with retargeting. Then, when potential customers are hungry, they’ll recall your restaurant because they’ll recognize its brand.
Of course, don’t forget about the fun ways to advertise, too. Here at Maryland Match, we offer a variety of ways to advertise your restaurant. The next time you need custom hot coffee cups, for instance, remember Maryland Match.