All business owners are looking to consistently grow their businesses at a manageable rate. One very effective method of growing a business is utilizing marketing strategies. Marketing strategies are long-term plans to promote your business by raising visibility and awareness of your business or products. Businesses can implement many types of marketing strategies in their business plans. Here are some of the most effective marketing strategies to help your business grow.
Social media
Social media is a great method of implementing a marketing strategy in your business development plan. It’s a very low-cost method of increasing consumer interactions. There are many different social media sites your business could use; which platforms you decide to use will mainly depend on your target demographic. For example, if the overwhelming majority of your clients are over the age of 45, chances are you’d be wasting your time with Snapchat and TikTok, which traditionally hold a much younger demographic.
Decide which networks you should be on, and start pages and accounts. Make sure your communication style remains consistent throughout each platform while sticking to the tone and general popular content of each site. For example, your business’s LinkedIn profile should be much more detailed and professional than your company’s Twitter page, but both should sound like the same person wrote them. This will create brand cohesion.
Promotional item giveaways
Promotional item giveaways are a tried-and-true method of increasing business growth. People love free stuff, and they won’t soon forget where they got it. Investing in some items to give away to customers and potential customers is never a bad choice. Promotional item giveaways work by utilizing the “gift receiver” mindset. This is a natural response in humans, who often want to reciprocate a gift when given one. Your gift is the promotional item, and your customer’s return gift will—hopefully—be their continued business.
Many businesses like to send out little goodies orsmall promotional items that are useful to consumers and that will live in their homes or places of business for a certain amount of time. For example, every household needs matches, so you could consider distributing matchbooks featuring your business’s logo. Every time the consumer uses one of your branded matchbooks, they’ll see your company’s logo and remember your business and your generosity.
Search engine optimization
Search engine optimization is another important marketing strategy to consider introducing to your business. Search engine optimization (SEO) is a way to help search engines navigate your company’s website. Once a search engine can properly determine the authority of your website, it will know to recommend your company website to people who search for certain terms. This can increase your organic search result positions, eventually leading to more clicks and more customers.
This is a much slower method of growing your business, but it does see significant and long-lasting results. SEO begins with adding keywords people often search for into your website’s content. Then, you should start a blog about your business and industry. This all helps search engines better understand what your business does.