Attending outdoor events is a great way to grow your business in 2021. It gets you out and interacting with consumers in different environments and will bring you new clientele. These are five ways to build your brand at outdoor events.
Geo-Targeting
Have you ever heard of geo-targeting? It’s the practice of delivering content or advertisements to consumers based on their geographic location. You want to make it abundantly clear that your business is going to be at that event. Geo-targeted searches and social ads will promote your brand’s attendance before the event begins.
Follow the Event’s Hashtag
Events typically have hashtags because they’re very effective on social media. They are valuable tools for consumers, businesses, and events. Social media gives you the option to follow a particular hashtag, providing you the ability to jump into the conversations different attendees are having before the event begins. Attendees may be asking about restaurant or hotel recommendations in the area. Be a part of the online buzz by answering questions and subtly promoting your business.
Give People What They Want
Lots of businesses will offer prizes and goodies for people in attendance. Be different! Find ways to stand out in the crowd. We at Maryland Match offer a variety of personalized items to choose from for your next event. Give the custom hot coffee cups a try since the weather is turning colder. Or go for custom tote bags for attendees to use to store all their other goodies.
Get creative, and pay attention to the upcoming weather. Is it going to be cold? Offer branded blankets. Maybe you see rain in the forecast? Go with personalized umbrellas.
Utilize Instagram Stories
Instagram is a massive social media platform where users create stories to engage with followers. This tool is perfect to use leading up to and during the event. Show your business and team what’s to come. Introduce different team members, and make it personable and engaging. Provide sneak peeks of your booth and glimpses of the free stuff you’ll be giving away or items they’ll have a chance to win.
Don’t forget to add hashtags to your stories.
Designate Someone for Social Media
The last way to build your brand at outdoor events is to assign a specific employee to cover all things social media while it’s happening. Show attendees what you have coming up for the day, and answer any questions quickly as the day continues. This tip will help you stay at the forefront of people’s minds naturally as they’re at the event.