Gift-with-purchase marketing is gaining popularity as an effective way to engage customers and drive sales. The concept is simple—customers receive a complimentary gift when they make a qualifying purchase. For business owners, it’s a strategy that attracts attention and delivers tangible benefits. Check out these reasons to try the gift-with-purchase marketing strategy.
Boost Customer Acquisition
Offering a gift with purchase can act as a magnet for new customers. Who doesn’t love the idea of getting something extra? When shoppers see value in your promotion, they’re more likely to choose your business over competitors. This strategy is particularly effective in drawing in buyers who may be unfamiliar with your brand. The promise of a gift provides them with an enticing reason to take a chance on your product or service, opening the door for long-term customer relationships.
Increase Average Purchase Value
Another reason to try the gift-with-purchase marketing strategy is to encourage customers to spend a little more. By setting a minimum threshold for qualifying purchases, you motivate buyers to add those extra items to their carts just to secure the bonus gift. For instance, if your offer requires spending $50 to receive a free product, customers who initially planned to spend $30 may look for additional items to meet the requirement. This boosts your sales and deepens each customer’s interaction with your inventory, potentially driving future purchases even beyond the promotion.
Strengthen Brand Loyalty
A well-timed gift can leave a lasting impression on your customers and enhance their loyalty to your brand. When people feel they’re getting extra value for their money, they associate those positive emotions with your business. Over time, this goodwill can transform one-time buyers into repeat customers. The gesture of giving also signals that you value your customers, further strengthening the bond between them and your brand.
Stand Out From Competitors
Differentiation in a crowded market can make or break a business, and a thoughtful gift-with-purchase strategy can help you stand out. Offering something unique and relevant as a gift can capture the attention of potential buyers and give them a reason to choose you over competitors. Whether it’s a bespoke item or a product sample, the added touch sets your business apart and shows you’re willing to go the extra mile for your customers.
Gift-with-purchase marketing is a smart and impactful tool for driving sales and gaining customer loyalty. Maryland Match can help you rethink your promotional strategy and add a creative edge that delights your customers while achieving your business goals. We offer a variety of promotional products, including branded matchbooks, that add something extra to a customer’s purchase. Contact us today to learn how you can create custom matchbooks and other promotional gifts based on your exact specifications.