Event marketing is one of the best marketing methods for many businesses. It gets customers involved in your brand and helps to solidify your brand personality in the eyes of the public—whether they are already brand loyal or not. Event marketing takes careful planning and intentional placement of branded items. To have a successful marketing event, you will need to invest in the right branded items. Check out these important do’s and don’ts of branded items in event marketing for your next event.
Do: Invest in items that reflect your target market’s needs
Investing in branded items for your event that have nothing useful to offer the target market is not beneficial. Instead, invest in items that reflect their known needs. Study your target market and their interactions so far with your brand. Understand why they relate to your brand, what they want more of, and what they want less of. This will help you to understand what type of branded items they will find value in. An example of this is a candle company. If a candle company holds a marketing event, a great branded item to provide attendees with is custom matches. The candle company can purchase custom matchboxes wholesale for a low rate and give away something that both makes an impact and is useful to their target market, avid candle connoisseurs.
Don’t: Overload your branded items with information
Keep your branded items simple, and try not to overload them with information. A branded item is not free advertising space—it’s supposed to be about the customer. Keeping the amount of information on your branded items to a minimum makes the attendees more likely to use or wear the item than if it’s too noisy with information. Try to limit the displayed information to your company name and logo. It may be beneficial, space and design permitting, to add an address or email address for contact purposes, but the name of your business is typically enough for the average consumer to find your nearest location.
Do: Ask for feedback from your customers and attendees
Sometimes, brands miss the mark on their branded items even after thorough research and testing. These things happen, and it’s okay. The most important part of this is to get their feedback, good or bad. This can help you to better understand how to appeal to your target demographic in the future. Customers generally appreciate having their opinions heard and watching as your brand self-corrects based on their feedback.
Product branding can be hit or miss if you’ve never done it before. Still, if you follow these do’s and don’ts of branded items for your next marketing event, you’ll be sure to offer your customers fun and useful items that will build positive associations with your company.