Many Americans love their caffeine rush, so why not capitalize on coffee? Coffee can be sold at all times of the day and anywhere. Most shops lie dormant for a large part of the day, letting people come to them. Why wait for them to come to you when you can meet them where they are? With these tips for starting a mobile coffee shop, you will be ahead of all the vendors in the yard.
Time Is on Your Side
Some people need coffee to wake up, and others drink it to go to sleep. During the day, it can be used as a refresher to give people a jolt of energy. People drink coffee at all temperatures and throughout all seasons, so you will never have to worry about going out of style. At any time, you can be there to provide your product!
Looks Matter
Picking the right shell for your business is the first step to ensure your success. Whether you renovate a school bus, a trailer, or a storage container, be sure that it is visually appealing. Your shell should not be deteriorating, dented, or damaged in any facet. Looks will be the first thing people will notice about your business, and it will make marketing controllable.
Branding Is Key
Take your time when it comes to branding yourself. Think of a few color pallets andthemes that can catch people’s eyes and play to their emotions. Your logo, tagline, and marketing plan will be a cakewalk after that. When building your menu, offer an item that’s unique to your business and sets you apart from the crowd, whether that’s your custom hot coffee cups, customer service, or secret organic non-GMO recipe. Check out theMaryland Match to learn more about branding!
The WWW Is Your Friend
Search engines are not only used for asking questions anymore. However, you should check to see what people are using coffee for these days. As a new mobile business owner, creating a business page on the web can be your greatest asset.
You can obtain reviews, customer pictures, and ratings via online searches. Upload your menu and specials, set your daily hours, and change them as necessary. On wheels, it will be vital for you to share where you are located with your customers, especially if you want to switch it up for more ground coverage.
Prioritize Health & Safety
Last but furthest from least, make sure you go through the city and get the proper licenses necessary to be a legitimate business. Get outside help if necessary! Besides the regular operation articles, be sure that you make your city vehicle stickers and grade from the public health department visible.
Although you may be excited to open your business, do not forget about getting inspections before, during, and after building. Some key players should be city officials, an electrician, and a plumber. If you are not the sole owner and operator of your business, these tips for starting a mobile coffee shop will remind you to train and certify your employees.
You will need to provide training for food handling and management, fire hazard and safety, and airborne illnesses. It is necessary to operate as efficiently as possible to ensure you will not be shut down.