As you begin planning a business or promotional event, you may want to purchase custom drink coasters for customers to use so they’re reminded of your brand. There are several critical elements to consider as you dream up this unique promotional item. For example, what size and material do you want? Understanding what to know when buying custom drink coasters before purchasing is the key to success.
Design
As you begin reviewing all your options for drink coasters, take shape and color into careful consideration. Will the design carry through to both sides or stick to one? Before getting your coaster made, draw up a few concepts so you can develop your vision!
Shape
As you review all your design options, pay close attention to various shapes as some are more effective than others. While custom shapes are always an option, square and round are among the most popular. Take the use into account before making a final decision as you want something memorable associated with your brand.
Color
Consider your company logo and colors during the development process. They’re strategical promotional items; use them to remind customers who you are and make them think of your brand at the same time. For example, if your colors are teal and pink, use those on your coaster, or include an image representing the company.
Size
Your coaster size will affect price and usability; the typical coaster is about four inches around since they’re either round or square. Deciding on the width measurements is just as important as settling on a thickness for your coaster. Typically, coaster thickness comes in:
- 40 pt.
- 60 pt.
- 80 pt.
While a light-weight, 40 pt. coaster is paper-thin and sometimes the best choice for custom paper coasters, 80 pt. coasters are heavy duty and the ideal choice for a bar or restaurant since they last longer. For those looking for something in the middle, 60pt. is a perfect choice.
Material
Lastly, consider all your options for material; some may suit your vision better than others. The most common include:
- Cork
- Ceramic
- Paperboard
- Resin
When selecting your ideal material, once again, take the user into account. If it’s something you want customers to take with them, cork or a heavy-duty paper is the best option. If you plan to reuse these coasters and show off your brand’s elegance, consider resin or ceramic.
By realizing what to know when buying custom drink coasters, you can get more bang for your buck. A coaster is a way of keeping your brand in the client’s mind—if it’s for a bar or restaurant, keep durability in mind as it reflects your brand’s quality. Design and purchase your unique drink coaster at Maryland Match to ensure a quality promotional item that’s sure to impress clients!