Love it or hate it, swag is a crucial part of modern business advertising. When you hand out swag at your business, you’re attempting to build a relationship with people—hopefully, that relationship includes spending money at your business. With that, discover three reasons your winery should give out swag.
Create Lasting Impressions
The best kinds of swag speak volumes about your business. It’s like the saying, “show, don’t tell.” Don’t just tell your customers how much you appreciate them—show them that appreciation in the form of quality swag. They’ll see your attention to detail and your willingness to go above and beyond as reasons to keep coming back to you.
Get Noticed by Influencers
Influencers are everywhere these days. They may be journalists reporting on local businesses, or social media darlings with millions of followers. If they like your business, they may decide to feature you in their content, which could create all kinds of new business opportunities for you.
On the other hand, terrible swag can garner just the opposite kind of attention. People love content that brings to light businesses that fall short of customer expectations. Trust us when we say that any press is not always good press.
Turn Swag Into Advertising
The real reason your winery should give out swag is that it becomes advertising for you. It’s important to give out swag people actually want because it becomes far more likely that they’ll keep the items around. If something looks good, a customer might even put it on display in their home. You want your swag to start positive conversations that keep your brand’s name in people’s thoughts.
The Power of Personalized Branding
At MDM Branding, we know how powerful branded swag can be for your business. Check out our personalized beverage napkins and other products that can boost your brand image. We also carry paper cups, matches, memo books, and other customizable items you can use to start getting the attention you deserve. Contact us today to let us help you find the perfect swag for your business.