Branding is challenging because you want to appeal to the correct people to make your restaurant successful. You want your business to prosper. We’ve got four ways to brand your fast-casual restaurant.
Be Relevant to the Audience
Creativity is what’s going to gain the restaurant new customers. You don’t have to rely on your menu or promotions. You want to come up with ideas that are relevant to the specific audience you’re aiming to please. A single stand-out campaign can be memorable for many.
Ask yourself questions regarding your target audience. Think of seasonality and pop culture references. What’s big in the world for millennials at the moment? What’s something many people are craving?
Use Great Photos With Advertising
When it comes to successful food campaigns, food styling is a necessity. Since you can’t smell or taste through a computer, phone, or television, the food needs to look “drool-worthy.” Stylists make your dishes look pristine, encouraging customers to eat your food.
Everyone understands that the food in the photos looks different, but they never stop thinking about how delicious that burger looked. Add personalized beverage napkins to the image so that they think of you when customers think of the food.
Have a Mobile On-the-Go Service
Mobile marketing has skyrocketed over the past decade, and it’s grown even more due to the pandemic. People use and check their smartphones constantly throughout the day, so use that to your advantage.
You can ask customers to allow you to use geo-location. You can notify people when they’re close to the restaurant, or they can track their food if they have it delivered. You can never make it too easy for people to buy from you.
Create a “Secret” Menu
Create a secret but not-so-secret menu for everyone to enjoy. This menu is one that’s passed by word of mouth and isn’t written on the daily menu. It makes customers feel special and develops a loyalty and cult-like following.
The cost is lower because adding a new item to a menu is costly due to the potential marketing. You can easily alter the secret menu, and if the food is in demand, feel free to add it to the regular menu.
Don’t stray too far away from your menu, though. Stick to what you’re good at, but make it a bit more “extra.”
Don’t forget to utilize social media to your advantage, along with these four ways to brand your fast-casual restaurant. Your brand will grow in no time.