Matchbooks have captivated collectors for years with their intricate designs, stories, and history. They serve as little works of art that encapsulate a moment in time, reflecting the identity and legacy of the brands or establishments they represent. You should first understand what new matchbook collectors are looking for and how various businesses can capitalize on these factors if you’re interested in designing matchbooks for your business.
Attractive Designs
Much of the allure surrounding matchbook collecting lies within captivating visuals and attractive designs. New collectors are drawn to pieces that stand out in their collection, showcasing unique and eye-catching artwork, typography, or illustrations. Restaurants and businesses can capitalize on this by choosing designs that capture their brand’s identity. You can cater to a collector’s appetite for aesthetics by choosing classic or modern design elements, whichever style fits your brand best.
Matchbook Size and Style
The size and style of matchbooks also play a crucial role in determining their collectability. Not all matchbooks are the same; collectors seek out diversity and distinctiveness when it comes to the physical properties of these items. Some examples include different shapes, thicknesses, matchstick lengths, and the number of matches within the booklet. Even the placement and type of striker can make a difference, transforming a simple matchbook into something far more interesting and collectible. Don’t be afraid to experiment with your custom matchbook’s style and functionality.
Brand and Matchbook Memorability
Besides a matchbook’s visual aspects, brand memorability and uniqueness are also key factors for new collectors. Many seek matchbooks that represent iconic or long-established businesses, restaurants, and brands. These iconic businesses can be anything from a luxury hotel, an acclaimed cocktail bar, a classic diner, or even a soon-to-be-closed establishment with a devoted fan base. Matchbooks from brands that are no longer in existence, which hold nostalgia, are treasures within the collecting community.
Attention to detail is key for those who may want to create collectible matchbooks. Considering and implementing the design, size, and style deliberately and thoughtfully will significantly increase the matchbook’s desirability. Once you’re ready to order your custom printed matchboxes, choose a supplier with a range of style options to best fit your audience.
Keep in mind what new matchbook collectors are looking for when aiming to create captivating and collectible matchbooks for your business. Appeal to their interests by crafting an intriguing design and consider how your matchbook will convey and preserve the legacy of your brand. With the right approach, you can create a matchbook that holds a prominent spot in their collections. Learn more about the different styles of custom matchbooks and boxes at Maryland Match if you’re ready to start stocking your branded matches.