It’s hard to believe that the holidays are right around the corner. As a business owner, you’ll need to be creative this year to keep shoppers safe. Yet, as long as you follow CDC guidelines, events like Black Friday and Small Business Saturday can still happen. Follow these easy ways to market Small Business Saturday sales if you need to make a substantial profit that day.
The Internet Is Your Friend
You’ll need to embrace technology if you want to be successful. Luckily, the internet can be an excellent marketing tool, and it’s super simple to use. Below are some ways you can market your sales using the World Wide Web before the big day:
- Set up an Instagram and Facebook page where you can discuss the sale details. Perhaps even offer discounts after you hit a certain amount of likes on a post so that you can get more traffic.
- Create a unique hashtag for your business that people can use while they’re at your establishment. Hashtags are the modern version of word of mouth. The more people who post it, the more customers will fly through the door.
Partner With Other Companies
Another easy way to market Small Business Saturday sales is by partnering with other companies in the area. Remember, we all get by with a little help from our friends. For example, a jewelry store owner might ask coffee shop managers if they can hang a flyer in their establishment. In return, the jewelry store owner can place coffee shop cards at the register and tell people to stop by for a cup after they complete their shopping. With any luck (and some good marketing), revenues will increase for both parties.
Advertise on Artifacts
Don’t forget to market your sale on your swag, as well. For example, you can buy custom matches and place them in people’s bags when they leave. Put the sale dates and times on the matchboxes so that customers see the reminder every time they use them. Another pro tip is to place the sale information on every bag and box in the store before the big day. The more that people see pertinent information, the more they’ll remember it.
Put Your Mission Statement on Display
Small business owners have struggled during the pandemic. For this reason, company leaders should let consumers know how much this sale means to them. You can place a big sign right in front of the establishment that states your goals and what the company has gone through over the last few months. Consumers will value your honesty and may be more likely to return on Small Business Saturday.
If nothing else, the COVID-19 pandemic has taught us to appreciate the small businesses in our neighborhoods. These companies help create a sense of community and stop large corporations from taking over entire market segments. Make sure to show the small business owners in your neighborhood how much you care by showing up on November 28.