Marketing is everything when it comes to running an event. After all, without a proper marketing plan there’s no way people would know it was even happening. So, read this guide on how to successfully market an event so things happen without a hitch and folks show up.
Word of Mouth
Sometimes, the traditional way is best. One tip on how to successfully market an event is through word of mouth. Print out fliers people can take with them when they make a purchase. Also, see if other businesses will allow you to hang your event poster in their space so other folks in the community can see it. (Perhaps hang some of their fliers in your building, as well, to build reciprocity.)
Social Media
Whether you like it or not, we live in a digital age. You must utilize social media to spread the word about an event. Here are a few things you should do to increase your ranking on the internet:
- Create a social media page specifically for the event.
- Make sure it has an easy-to-read navigation page where people can find relevant information.
- Develop hashtags people can share on different pages.
- Put the event’s page on your homepage.
Branded Materials
People underestimate the value of branded materials. However, these items can be extremely beneficial for marketing purposes. Consider using custom matches that people can actually use. If you give people individuals items they’ll use, they’ll be more likely to remember when the event is happening.
Marketing an event is no easy feat. You have to put in a lot of effort to make sure things go well. Luckily, Maryland Match is here to help. We have products that can help get more people in the door and ensure everything goes well.