While times have changed, classic methods like handing out flyers, offering promotional gifts or coupons, and creating loyalty programs never fail to work. Start implementing the best past marketing tactics that still work today as you up your marketing game.
Hand Out Flyers
Give potential customers something physical to remember your company by as they pass on the street—emails are easy to ignore, but a colorful flyer is eye-catching! If you’re a new business, use flyers to showcase your brand and tell customers who you are.
Flyers Remain a Classic
Are flyers effective in a digital age? Of course! Not only is this promotional method inexpensive, but it’s also communicative to all individuals. You risk missing certain target groups or users scrolling past your advertisement altogether by posting on social media.
Flyers tell patrons about your business’s upcoming events; future customers can also ask questions about your business to the employee handing them the flyers. Moreover, flyers help new and small businesses that may not have the ability to push an online campaign due to a lack of customers or funds.
Have Promotional Gifts
Everyone loves a gift! Promotional items silently remind customers of your brand and work for various occasions, ranging from career fairs to charity functions. While there are many options to choose from, some of the classics include:
- Pens
- Tote bags
- Stress balls
- Sunglasses
If you want to get creative, pick a promotional gift that reflects your business. For example, if you own a candle shop, giving out custom matches will remind customers of your name and what you do! Maryland Match sells various promotional items you can personalize with your logo and color to show off your brand!
Send Out Coupons
An easy way to promote your brand and keep customers loyal is by sending coupons in the mail or via email. Almost everyone uses coupons because people love receiving discounts! Before sending them out, consider your prices and what discounts would work best—a buy-one-get-one-free deal may better serve your business than a reduced price offer.
Have a Loyalty Program
Everyone wants to be part of a group, and that’s why so many thriving businesses have loyalty programs. These keep customers coming back because they know that the more they buy from you, the closer they get to a reward. Some crafty incentives that remain popular because they work great are:
- Exclusive sales or discounts
- Points systems
- Referral rewards
Sometimes, businesses combine different strategies such as offering prizes or special discounts once a customer receives enough purchase points. With the perfect system, customers happily shop at a business because they feel valued!
Utilizing the past marketing tactics that still work today helps keep your business on the road to success, and these strategies have stood the test of time because they work. If you’re looking for variety and high-quality promotional items, shop at Maryland Match. Remember that the best marking tactic cleverly keeps your business in the public’s eye.