As a culture, we often like to make fun of swag (aka Stuff We All Get), but research continues to show how important swag is in marketing. High-quality swag boosts your brand image, helps you make positive impressions, and shows off your company culture.
So how do you make sure people keep your company’s swag and not someone else’s? The answer is to pick the right swag. Check out these small yet effective swag items for your business.
Memo Books
As much as we love our smartphones, there are some things we still love doing with paper and pen. One of those is taking notes. It’s just so much faster to scribble down an address, name, or phone number on a notepad than pull out your phone and battle with autocorrect over the spelling. Plus, you can leave physical notes on your desk as a reminder for later.
Candle Matches
Unlike regular matches, candle matches are several inches long and usually come in a decorative box. Their length is special because it helps people light wicks deep inside candle jars without getting burned. One reason they make for fantastic swag is that branded matchboxes look so much nicer than generic store versions. Candle matches are also a gift many people won’t already have at home.
Branded Toothpicks
Toothpicks are something few people think to purchase for themselves, but they miss them when they need one. This makes toothpicks a terrific swag item since people will be more likely to keep them in a purse or pocket for later. When they take one out, they’ll see your brand again.
Tissue Packs
Anyone with allergies or children knows you can never have too many tissues on hand. Since no one wants to carry around a giant tissue box, smaller packs make perfect swag gifts to hand out at events. You can even keep a stack of them at your reception desk during peak allergy season.
High-Quality Pens
The most common small yet effective swag item for your business is a good pen. Pens are everywhere, yet nobody seems to have one when they need it most. People also tend to take pens and give them to others, meaning your branded pens can reach even more potential clients.
If you’re looking for the best swag items to promote your business, check out MDM Branding’s custom candle matches. We have a wide selection of styles and sizes, perfect for adding to a promotional event swag bag or adding to a bowl near reception. Don’t miss a single opportunity to create lasting impressions with potential clients.