No matter what business you run, brand merchandising is a key factor in your business’s success. Brand merchandising, a marketing technique, increases brand awareness, defines brand identity, and makes companies stand out from the competition’s advertorial bombardment on the consumer. Check out the advantages of brand merchandising in this guide.
Improved brand awareness
When you use brand merchandising products, such as custom moist towelettes for your upscale restaurant or branded t-shirts for your bar, you improve the general awareness of your brand. Suddenly, your local watering hole becomes more than just a random spot to hang out for customers because they will associate the branded product to the experiences they have. This helps customers go from thinking they want a specific dish and happening upon your restaurant to setting out for your restaurant specifically for the experience and brand inclusion.
It makes customers feel special and appreciated when given brand merchandise, and it helps them to better connect with your brand by giving them something useful that makes them feel valued.
Targeted distribution
Customers want to feel like they belong in your place of business. You can use target distribution with brand merchandise to give your target market a special “in” at your company. Whether this means giving promotional hats to regulars, having free keychain giveaway days, or some other method of brand merchandising, you can define your “in-group” by incentivizing merchandise.
Low entry cost
Brand merchandizing is a surprisingly low-cost way to promote your brand. Ordering in bulk always saves money on products like these, and they typically have outstanding reach. Customers with your merchandise will likely use or wear your products in front of others. Those people will then see it, and your impression per product rate skyrockets.
Increased loyalty
Brand merchandising increases customer loyalty. By making your customers feel more connected to your brand, you can help them form a sense of pride in regularly patronizing your business. When customers feel welcome and comfortable with your brand, they’re more likely to revisit it and recommend it to others. Wearing or using items branded with your business’s name and logo can make them feel more connected to your brand, thus increasing brand loyalty.