Creating memorable and functional marketing materials is essential for any business, and there’s no better way to combine charm, utility, and style than with custom matchbooks! The compactness and practicality of matchbooks make them perfect canvases for your business’s promotional messages. Keep reading to learn some tips for designing custom matchbooks for businesses that can elevate your marketing game.
Choose the Right Materials and Size
The first things to consider while designing custom matchbooks are their materials and size. When selecting materials, prioritize durability and quality. You want these little ambassadors of your business to withstand daily use. Options for matchbook materials include high-quality cardstock, hard paper, or eco-friendly alternatives. You can choose a material that aligns with your brand’s values and identity.
As for size, consider how it affects the usability of the matchbook and the space available for your design. While standard matchbooks offer minimal real estate for your message, large matchbooks provide room for a bold artistic design. The size should strike a balance between user-friendly and creative.
What To Include in Your Custom Matchbook Design
The next step is to choose your design elements. They should include your logo and slogan. A well-designed matchbook displays your logo in a way that makes it visible, even when the matchbook is closed.
Consider adding your business’s contact information, such as phone number, website, or social media handles. Additionally, think about adding eye-catching illustrations or patterns to establish a visual connection between the matchbook and your brand’s aesthetic. Your final design should be easy to identify and read so that consumers can recognize it.
Choose Colors Compatible With Your Business
Selecting colors that resonate with your brand’s personality is a crucial aspect of creating a cohesive matchbook design. To reinforce brand awareness, use your company’s primary colors as the base for the matchbook. Additionally, consider how the psychological effects of colors might influence your audience. For example, red evokes excitement, while blue promotes tranquility.
Before finalizing the design, make sure it adheres to your brand, including color codes and typography. This attention to detail will show your business’s commitment to consistency and professionalism.
Custom matchbooks can be attractive and practical marketing tools for businesses of all types. By following these tips for designing custom matchbooks,you can create great promotional products that keep your brand’s flame burning brightly. If you’re ready to start designing your own promotional products, you can find wholesale custom matchbooks at Maryland Match. We offer a variety of sizes and styles to choose from, so you can find a custom product that suits your business.