The bar and restaurant industries have faced some pretty extreme challenges during the COVID-19 pandemic. For this reason, bar managers should be doing everything they can to keep the regulars coming in. Here are some must-know ways to promote customer loyalty at your bar if you’re worried about business being slow.
Great Customer Service
Every bartender knows how crucial it is to build relationships with the customers. Yet, if you want to stand out from other establishments, you might consider going the extra mile. For example:
- Start a rewards program so that regulars can get a free pint the next time they come in.
- Offer large groups free appetizers since you’ll likely make a significant profit from them.
- Give customers the essentials right away. Patrons will need forks, knives, straws, and custom paper coasters to enhance their experience and keep the table clean.
Keep It Clean
Speaking of cleanliness, one of the best ways to promote customer loyalty at your bar is by keeping it clean. No one will want to return to your establishment if the booths aren’t clean and the tables are full of ring stains. This key point about cleaning brings us to a rather timely part of the discussion: COVID-19.
If people are going to risk their safety to eat at a bar, then the place better be germ-free. Make sure to sanitize everything and put tables six feet apart so that you can say with certainty that you’re following CDC guidelines.
People go to bars for the experience. They want the employees there to value their time and money, so it’s vital to treat every patron with respect. It also wouldn’t hurt to invest in some promotional branding items from Maryland Match. Although branded items may seem like a small investment, they could have a significant impact in the long run.