Looking for the perfect branded merchandise ideas for your dispensary business? Have you considered selling or giving away matchbooks? These small items pack a lot of marketing power in one cost-effective product. Keep reading to learn the top three reasons your dispensary should give away matchbooks.
Clever Gift Idea for Dispensary Customers
Custom matchbooks go hand-in-hand with some of the products your dispensary carries. Many dispensaries offer a wide range of products, including flowers, oils, tinctures, edibles, concentrates, and pre-rolls. Your customers will need a source to light cannabis rolls and other products. Some dispensaries even offer cannabis and hemp candles. Custom matchbooks are effective gifts you can include with these purchases because they provide the flame needed to light these items. Your customers will notice the thoughtful inclusion in their orders.
Don’t Affect the Quality of Dispensary Products
When lighting cannabis rolls and other forms with a standard lighter, it can leave behind an unpleasant taste. The lighter fluid can taint the quality and taste of the plant, which makes the product less enjoyable. Alternatively, lighting rolls with a match preserves the taste of the product. By providing your customers with a set of custom matches as a gift, you can help them enjoy your products more thoroughly. This can help improve the customer experience and show the expertise of your dispensary.
Cost-Efficient Dispensary Marketing
Offering custom merchandise gifts is an effective way to build brand awareness and loyalty. Matchbooks are one of the best products for building your brand due to their longevity and frequency of use. Whether your dispensary customers use them every day or only occasionally, the matchbook will last until its matches run out. Not only this, but matchbooks are also extremely cost-efficient. Any brand can create matchbooks to give away with purchases, even those on a budget. Small gifts like these encourage customers to return for follow-up purchases.
These are the top three reasons why your dispensary should give away matchbooks to your customers. If you’re interested in building your brand and customer engagement by offeringcustom matchbooks, reach out to us at Maryland Match. We offer a wide selection of customizable merchandise, including matches.