If you think something as simple as a cocktail napkin couldn’t possibly help promote your bar or restaurant, think again. When they feature the proper designs and are a product of a reliable printing company, custom cocktail napkins can be powerful marketing tools for your business. Keep reading to learn three ways cocktail napkins can help promote your bar.
Create Branding and Design Cohesion
Small additions to your bar’s marketing strategy can go a long way toward creating a cohesive brand. Custom cocktail napkins with logos of your bar promote a cohesive brand identity right down to the tiny details. Most customers are used to seeing plain white or neutral-colored napkins when they take their seat, so unique details like these won’t go unnoticed. When you’re promoting a new business or trying to build your brand identity and recognition to promote returning customers, small details like these can make all the difference. Creating a strong brand identity through custom items like these can help leave an impression on your customers.
Promote Weekly Specials and Events
Another way that custom cocktail napkins can help promote your bar is by spreading the word about your weekly specials and events. If you want to push certain specials to encourage upcharges, printing them on bar napkins is one more way to market them to your customers. Additionally, if you’re trying to encourage interest and participation in an upcoming event, you can also use custom napkins to provide pertinent information, such as the date, time, and activities planned.
Advertise New Food Items or Drinks
If you have new food items or drinks coming to your bar’s menu soon, you can build the hype around them by using custom cocktail napkins. Custom napkins can show colored images of your upcoming menu additions, such as colorful drinks or new appetizers, to grab customers’ attention. Use these napkins to get your customers excited for the new menu arrivals and encourage them to return when you’ve updated your selection.
These are three creative ways cocktail napkins can help promote your bar. If you’re interested in designing your own custom napkins for your business, browse our selection of personalized cocktail napkins at Maryland Match today. We can help you personalize beverage napkins to promote your business in the future.