A website is a fantastic place to start marketing for your campground, but it’s still going to need more from you. Maryland Matches has compiled this list of essential campground marketing tips to grow your business.
Update Your Website
This advice may seem obvious, but updating your website and continuously optimizing it is crucial. Keep your information up to date and have an appealing layout that’s easy to navigate. Your website should include the bare minimum, which is:
- A Contact Page
- An Events Page
- An About Me Page
- A Homepage
Add a Blog
These days, having a blog is an important part of marketing. Get started on your blog as soon as possible. In it, use valuable content to customize your brand. This will enhance your performance in internet searches.
Build Email Lists
Use email lists to keep track of potential clients. Continuously update these lists by offering them incentives (such as discounts) for providing their email addresses. Regularly connect with them by keeping them up to date with events or promotions. Separate your lists into particular demographics or interests, so clients receive information relevant to them.
Influencer Marketing
Contact influencers with large followings who are knowledgeable on camping, outdoor life, or the local scene. Offer them incentives for staying at your campground and posting about their experience on social media. Identify your target audience and then find a good fit for your brand and site—you don’t want to contact an individual who’s all about glamping if you’re all about minimalism, for example.
Make sure you’re reposting the material onto your social media. This opportunity will build your online presence.
Think Locally
Local businesses are your allies—even more than tourism. Also, locals are a significant demographic because they take quick weekend trips. Don’t fall off their radar. Send campers to local restaurants, grocery stores, and gas stations when they stay at your campground.
Get your business involved in neighborhood events, too. Offer camping packages for a silent auction, run a booth at an informational event, hand out bulk matchsticks during a parade, or sponsor a game at a carnival.
Discounts and Incentives
Don’t forget about your loyal customers. Offer discounts for referrals when they book a stay at your campground.
These essential campground marketing tips are an excellent jumping-off point to making your business soar. Your campground will be booked before you know it.