Customers are valuing experiences over products these days. Various generations respond differently to different marketing strategies. These are strategies for attracting customers to your distillery that will work across the board.
Create Brand Resonation
If a person is going to spend their well-earned money on something, it’s most likely going to be an item they resonate with and enjoy. Creating a brand differentiates from building a business. Branding goes beyond fonts, colors, and logos—although these are vital as well. It should remain a consistent tone, message, voice, feel, and overall look.
Two-Way Communication
Two-way communication is encouraged so that you relate to customers. This communication is especially important when it comes to social media. Like and respond to comments left on anything you’ve posted and repost stories and posts in which customers have tagged your distillery. You’re creating a relatable and fun way to communicate with customers, adding a human touch to your brand, and giving people an incentive to interact with your account.
Consistency Is Key
Be consistent! I cannot stress this enough. Consistency is going to gain the trust of your existing customers and new ones as well. If you haven’t updated your social media in a few weeks or days, this inconsistency is a red flag for people, especially millennials. Another vital player when it comes to trust is your website. Does it provide accurate information about your business? Is it updated and modern? Does it cohesively flow with your brand? A user-friendly site could be the deciding factor in whether a customer will visit your distillery.
Don’t forget about being consistent beyond your digital footprint. We’re talking about employee uniforms, shot glasses, napkins, etc.
Host Events
Another strategy for attracting customers to your distillery is to host events. This idea is an excellent way to draw in a crowd to your distillery. Offer giveaways, prizes, and goodies for existing and new customers who attend. Set up a hashtag and event tag to gain traction for the event on social media. One great giveaway idea is creating a candle that smells like a signature cocktail and branded candle matches.