Standing out from the competition is difficult no matter what industry you’re in. One of the most important things you can do to increase your business’s public appeal is to boost your brand image through marketing tactics.
If you happen to run a smoke shop or candle store, what better way than to use matchsticks? Read on to discover impressive ways to create promotional art with matchsticks.
Decorate Your Storefront Windows
If you have one of those large storefront windows, it’s vital that you use it to catch people’s attention. One way you can do that is by commissioning art made from matchsticks to display in your windows. This can be a fantastic way to connect with the art community and earn a place on local news channels.
Encourage Social Media Posts
Another impressive way to create promotional art with matchsticks is to create busts of famous people out of matches. Post these photos on your business’s social media accounts, and encourage people to share the posts. You can even include videos showing how the artist made the bust. Don’t forget to hold free drawings for subscribers to see who gets to take the sculptures home.
Recreate Your Company Logo
If matches are a big part of your business’s identity, why not recreate your logo with matches? Here’s another opportunity to work with local artists to create unique branding for your business. You can even use the design as an excuse to develop new merch for people to buy during their visits.
The Importance of Promotional Art
Promotional art is a giant category that includes all kinds of mediums and styles. No matter what kind of impression you want to make on people, we think that matchsticks are a universally-appreciated artistic medium. It’s a medium that surprises people by turning a common household object into art.
If you’re looking for wholesale custom candle matches, check out our collection at MDM Branding. We carry all sizes of matchsticks, plus different kinds of boxes you can decorate with your company logo. Contact us today if you have questions!