Every business leader knows how important it is to have a solid marketing strategy in place. However, this wasn’t always the case. In fact, marketing is a relatively new concept in the business world. Those interested in how marketing evolved over time should read more below. The Industrial Revolution Companies began to invest in marketing […]
Many people are familiar with coin or stamp collections. Phillumeny, the hobby of collecting matchboxes, is far less common. However, once you hear some of these facts about matchbox collecting, you might be more inclined to take up the pastime. Anyone interested in the activity should read below. Matchboxes and Commemoration Throughout the years, manufacturers […]
If you run a hotel, you know how important it is for your lobby’s ambiance to be perfect. People come to hotels for more than just a place to stay—they also come for the experience. A good hotel must provide the right feel and aesthetic to please its guests and develop brand loyalty, which is […]
There are many different benefits to product branding. It helps build brand loyalty, brand recognition, and grows your brand. Branding is essential to a business and helps facilitate growth. One of the most important parts of branding for your company is product branding. Check out this guide to learn the main principles of product branding. […]
The way a business is branded represents and establishes the brand’s personality. Brand personality is how customers, clients, distributors, investors, and more connect with a company. Successful branding requires intentional and constant effort. When branding is done consistently and confidently, the brand’s awareness can skyrocket and reach more potential customers. Trade shows are a land […]
Tea shops are on the rise as more people abandon coffee in favor of a calmer, more wholesome alternative. There is so much to love and learn about tea, but discovering your target market and accurately reaching them is a main challenge tea business owners face. Learn the best ways to market your tea business […]
Event marketing is one of the best marketing methods for many businesses. It gets customers involved in your brand and helps to solidify your brand personality in the eyes of the public—whether they are already brand loyal or not. Event marketing takes careful planning and intentional placement of branded items. To have a successful marketing […]
The nightclub business is one with fierce competition. Local customers often find their favorite night clubs and stick to them. Brand loyalty in this industry is essential. The first step on the road to building brand recognition and personality is the utilization of branded items. Learn more about the importance of using branded items in […]
There are many ways to market your business, and one of the most effective is by using promotional products. Promotional products are a great way to connect with your customers and inform them about specials, products, and promotions your business is running. Check out these tips for using promotional products to market your business. Set […]
The hospitality business is one with fierce competition. There is no end to the number of brands guests have the option of staying with. There are different categories of hotels that decide to cater to couples, families, group vacations, and more. Guests have the option of staying with any number of different hotels and chains. […]