Owning and running your own bed and breakfast can be a fun career endeavor. Many people recently have taken the plunge and invested in property to run a small hospitality business. One of the hardest things for local bed and breakfasts to do is create strong guest loyalty that results in repeat stays, but this […]
Businesses rely on marketing to acquire new customers, maintain relationships with old ones, and increase overall sales. A huge part of business marketing is branding. Branding cultivates relationships, appeals to target demographics, and forms public perception about a business. Learn more about the role branding plays in business marketing. It sets expectations for consumers Branding […]
Branding is one of the most essential parts of a business. Branding is how customers connect with and interact with companies. When putting on an event, branding is essential. It must be executed thoroughly and properly to accurately achieve the event’s goal. Many companies make mistakes in the branding of their events. Check out the […]
Marketing is an essential part of every business—it’s how new customers find your business and old ones stay connected with it. Marketing has many branches and methods and can be very successful at increasing revenue if executed correctly for a specific business. Many companies elect to develop a marketing plan specific to their business so […]
Running a business comes with a lot of responsibilities. A business owner is responsible for people’s jobs, clients’ successes, keeping the business running, and much more. To keep a business running, it must have customers or clients to keep it going. This is where marketing comes into play. Marketing helps your business appeal to new […]
Building a brand is one of the best ways to ensure your business is remembered and develops loyal customers. People don’t respond to companies, but they do respond to good branding. Building a brand for your business can help potential customers identify with and feel connected to your company. Check out these ways to build […]
Increasing the brand loyalty for your existing customers at your casino is essential to bringing in repeat business. Often, on a customer’s first trip to a casino, they are brought in by a friend, colleague, or other acquaintance. Your earned word-of-mouth recommendations brought them in the door, and you have to create a sense of […]
Event marketing is a form of experiential marketing for your brand, service, business, or product. You go about this by way of hosting different events. Event marketing is a chance for brand representatives and consumers to interact in real life. While brands may rely on ticket sales to measure their event marketing successes, there is […]
A hospitality business thrives when guests are plentiful and reviews are glowing. Most guests are apprehensive of visiting a hospitality business that is under-reviewed or has poor reviews. Guests are more likely to stay multiple times if a business creates a brand they connect with. Branding is one of the most important things a hospitality […]
Brand collateral is a term that shifts in definition all the time. At its core, brand collateral is any item used to promote a brand. This leaves a large range for a nailed-down definition. There are many types of collateral and the list simply keeps growing during this new digital era. In the past, all […]